The focus of nonprofit organizations is to act out their mission in their communities, no matter the size. This means so much of the focus of the organization goes to how and where to act out this mission, and how to fund those actions. However, having the proper tools in place to allow that mission to work is key, and a great website is no exception to that rule.
No matter how an organization operates, a great website can open so many doors. Using online technologies, you can sell tickets to events, raise funds, get visibility on your mission, and any other of a huge range of things.
But here’s the catch that many organizations face: So many websites suck. They are hard to work on, add to, or change, and many organizations have little to no ability to make any of those edits without turning to their webmaster (who, for many, is not an in-house team member).
WordPress is a free, open-source Content Management System (CMS) that started out primarily serving as a blogging platform. The modern version of WordPress can actually handle anything, though it still operates as a solid platform for a blog too. There is a huge community of developers working with WordPress, which means your website’s backbone isn’t going to be obsolete any time soon and there are a huge number of plugins and templates organizations can use to gain any sort of functionality they could want. We even use WordPress to power the whole website here at Bright Nonprofit!
Marketing website HubSpot shares the following list of great reasons WordPress works so well for nonprofit organizations:
- It’s free. The core files that make up WordPress are 100% free. You can download them, get them on your site’s server, and have a site live in just a few minutes if you want. Lack of a price tag is ideal for non-profits with limited budgets.
- It’s open-source. The volunteers that help update, amend, and all-around tinker with WordPress help to create the CMS we all know and love. Its open-source status is what makes this possible.
- It’s easy to learn. Sure, you can delve into WordPress code and restructure a site from the ground up. But you don’t have to. And the admin interface is relatively easy to learn, making it a prime CMS candidate for busy non-profits.
- It’s customizable. I already mentioned you can dive into the code to customize WordPress if you want, but even for those with limited development experience, WordPress is customizable thanks to themes and plugins. These free and paid resources make it a snap to add a custom look and custom features to your site, which means you can get to raising money for a good cause or building a community much faster.
- Support is available. The WordPress community is all about support. From the WordPress Codex to the Support Forums to countless blogs and other resources out there, you’re certain to find the answers to your most pressing development questions quickly.
- Social media comes integrated. A major part of working with a non-profit is getting the word out. Grassroots movements require getting in touch with as many people as possible, quickly, and since many non-profits have a grassroots element, social media is an essential component in putting together a good site. WordPress has this covered both in core and through numerous awesome plugins.
What Nonprofit Organizations Use WordPress?
Unsurprisingly from the list above, there’s a pretty healthy group of nonprofit organizations of various sizes and missions using WordPress to power their websites.
Goodwill Industries of Sacramento Valley & Northern Nevada, Inc.
Goodwill works to help people with disadvantages achieve self-sufficiency.
Charity Water is working every day to reinvent charity while bringing clean drinking water to the 663 million people living without.
Acumen raises charitable donations to invest in companies, leaders, and ideas that are changing the way the world tackles poverty.
Shriners Hospitals for Children – Northern California
Shriners Hospitals for Children – Northern California is a regional pediatric medical center providing highly specialized care and rehabilitation to children with congenital conditions and complex medical needs regardless of a family’s ability to pay.
The Amala Foundation unites youth from all walks of life and inspires them to grow as individuals and as leaders in service to humanity.
How to Get Started With WordPress for Nonprofits
WordPress is really easy to work with, and depending on your website host can actually be pretty easy to set up on your own! Some even offer a one-click setup that can get you up and running with a basic website pretty quickly! If you want some more information on how to get a new WordPress website up and running for your organization quickly and easily, check out our free guide “5 Steps To Get Your Website Online Today.” It walks you through what the process looks like on our preferred website host Bluehost with easy to follow images.